Global/Local Indeed

In some countries, the established global campaign couldn’t be extended for their market, so we developed specific assets with local creatives.

Australia

Indeed is the dominant job search sites in many markets. In Australia, that was far from the case. Our goal wasn’t to overtake the competition, but to enter into the consideration set. Working with local freelancers, our campaign introduced the idea that any job search without Indeed was incomplete.

Germany

In Germany, Indeed struggled with name awareness. We partnered with Grabarz/Hamburg to introduce Ingrid, a disgruntled office worker who was often confused with the similar sounding job site. The effort was a runaway success and earned an Effie for it’s effectiveness.

India

India is a huge, competitive landscape so we focused on Indeed’s ability to serve up highly relevant jobs based on specific search criteria.

Another challenge was a common practice inside India for small businesses to hire through informal networks instead of a digital job site. Partnering with DDB and director, Vivek Kakkad, we showed the downside of hiring an acquaintance over a skill set.