Legacy

When Legacy set out to create a smoking cessation program, they turned to us to name it, brand it and build it. Under the guidance of the Mayo Clinic, we developed EX and becomeanex.org. Designed to help people re-learn life without cigarettes, by building awareness of the everyday behaviors that trigger an addictive response. 

After it's launch, the program gained high praise from several American health boards and was cited as one of the most statistically successful cessation programs ever.

EX is also available on phone apps for mobile support. 

Additional work for Legacy.

Lung Cancer Awareness TV

Print campaign targeting Capital Hill.