Winter Games - Verizon

Kevin Hart is a social media addict, exactly what we were looking for in a partner to disrupt AT&T's sponsorship of the Winter Olympics . 

When the inevitable pressure from the International Olympic Committee called for Verizon to pull the video series off youtube, it created fresh demand from his legion of followers, eager to see his take on the Sochi games.  

The plan paid off garnering more views than all but two official Olympic sponsors, including AT&T.

We then invited fans to tweet pictures and videos to @scoremekevin. He responded with scores along with praise and derision.